Modern Retail4 weeks agoMarketingResearch Briefing: Modern Retail's Guide to EventsPublisher-hosted events and influencer partnerships are key strategies for brands to engage with consumers. [ more ]
The Drum1 month agoMarketingIs your omni-channel retail strategy disruptive or just distracting?Brands must ensure a seamless shopping experience without overwhelming consumers with distractions in the omnichannel retail landscape. [ more ]
EMARKETER1 month agoMarketingLoyalty program membership and engagement reached new highs in 2023Loyalty programs play a significant role in retail for boosting customer retention and data collection. [ more ]
The Drum1 month agoMarketingWhat happens when brands overinvest in retail mediaBrands should not go all-in on retail media, balance with brand-centric marketing for effective outcomes. [ more ]
EMARKETER1 month agoArtificial intelligenceRetail marketers name ecommerce, TikTok, generative AI as most important trends of 2024Ecommerce, social video, and generative AI are top trends for retail marketers in 2024. [ more ]
EMARKETER1 month agoMarketingRetail marketers are most focused on performance-driven mediaPerformance-driven paid media is the top priority for nearly six in 10 retail marketers worldwide. [ more ]
Modern Retail4 weeks agoMarketingResearch Briefing: Modern Retail's Guide to EventsPublisher-hosted events and influencer partnerships are key strategies for brands to engage with consumers. [ more ]
The Drum1 month agoMarketingIs your omni-channel retail strategy disruptive or just distracting?Brands must ensure a seamless shopping experience without overwhelming consumers with distractions in the omnichannel retail landscape. [ more ]
EMARKETER1 month agoMarketingLoyalty program membership and engagement reached new highs in 2023Loyalty programs play a significant role in retail for boosting customer retention and data collection. [ more ]
The Drum1 month agoMarketingWhat happens when brands overinvest in retail mediaBrands should not go all-in on retail media, balance with brand-centric marketing for effective outcomes. [ more ]
EMARKETER1 month agoArtificial intelligenceRetail marketers name ecommerce, TikTok, generative AI as most important trends of 2024Ecommerce, social video, and generative AI are top trends for retail marketers in 2024. [ more ]
EMARKETER1 month agoMarketingRetail marketers are most focused on performance-driven mediaPerformance-driven paid media is the top priority for nearly six in 10 retail marketers worldwide. [ more ]
The Drum7 months agoMarketingDigital marketing in retail never sleeps - here's how to keep upData-led, AI-driven, real-time multichannel strategy is key for retail marketers. Consumers want a combination of physical and digital shopping experiences. Retail sales growth in Western Europe is slowing, but e-commerce and mobile commerce are on the rise. [ more ]
The Drum7 months agoMarketing'Shallow living' and plummeting attention spans: Existential threats for retailers?Rihanna and Alibaba are both addressing information overload and short attention spans Retail marketers need to focus on digital availability and simplicity to combat these challenges [ more ]